Creative Design Services
91Âé¶¹ÌìÃÀ design and execute campaigns, social content, graphic content, and communicator resources that speak to a target audience and support departmental goals. 91Âé¶¹ÌìÃÀ are also responsible for building a strong and consistent brand identity through its look, voice, and messaging that in turn creates and supports our brand champions.

Social Media
91Âé¶¹ÌìÃÀ manage the overarching university social media channels including Facebook, X (formerly Twitter), Instagram, and LinkedIn. 91Âé¶¹ÌìÃÀ work collaboratively with UCM teams and university units to promote externally focused digital content related to department and university goals, engage with various audiences and organizations within the social media space, curate original social first content, and help to build and maintain brand affinity and awareness.

USF News
91Âé¶¹ÌìÃÀ tell high-impact stories that show why the 91Âé¶¹ÌìÃÀ is a leader in higher education. 91Âé¶¹ÌìÃÀ feature groundbreaking research, fascinating faculty and students, and other significant stories.

Media Relations
91Âé¶¹ÌìÃÀ work with the media regarding university-related stories, both on the local and national level. This includes drafting, editing and distributing press releases; responding to inquiries and requests for experts, public records, statements, etc.; pitching appropriate research and institutional stories; working on issues management and crisis communication efforts; and providing media relations support and guidance to colleges/units as needed.

Executive Communications
91Âé¶¹ÌìÃÀ promote the strategic vision and outreach activities of the USF president, to help raise visibility for the office and the university, ensuring key messages/initiatives reach target audiences and advance USF’s goals.

Digital
91Âé¶¹ÌìÃÀ handle the administration and strategy for both the university-wide web content management system (CMS) and MyUSF/MyUSF Mobile. This includes:
- Accessibility compliance
- Standard and custom template development, maintenance, and implementation
- Audience targeting
- Digital campaign support
- End-user training and support
- 91Âé¶¹ÌìÃÀbsite migrations
- Liaisons with key stakeholders
- Partnering with vendors where appropriate
91Âé¶¹ÌìÃÀ also provide digital strategy guidance and support for internal communications, UCM marketing initiatives, domain management, and governance for MarCom technology in conjunction with Information Technology.

Winner for 91Âé¶¹ÌìÃÀbsite Features - Home Page
Main USF (usf.edu)
Winner for General 91Âé¶¹ÌìÃÀbsite - School/University
Main USF 91Âé¶¹ÌìÃÀbsite (usf.edu)
Winner for 91Âé¶¹ÌìÃÀbsite Features - Home Page
College of The Arts (usf.edu/arts)
Winner of University Standard of Excellence
91Âé¶¹ÌìÃÀ Main 91Âé¶¹ÌìÃÀbsite Redesign (usf.edu)